The Story Behind ELEAT
ELEAT is a UK-based challenger breakfast brand founded by best friends Hywel Rose and Hugh Hamilton-Green. Tired of cereals packed with sugar and lacking real nutrition, we set out to create something better. After two years of development, we launched ELEAT - a range of high protein cereals, granolas, and overnight oats made to fuel your mornings without compromise.
All of our products deliver 16–20g of protein, 6–10g of fibre, and are low in sugar. They’re also vegan-friendly, and made with ingredients you can actually recognise. Whether you're heading to the gym, your desk, or just the kettle, ELEAT gives you a no-fuss, great-tasting way to start the day strong.
Eat Well. Move Well.
As friends, with a shared passion for health and sport, we wanted to create a brand that helped people eat well and move well to better their everyday lives. Whilst we recognise that everyone’s health journey is unique; whether you’re an irregular jogger, regular gym-goer, office worker improving your diet, or even a professional sportsperson - ELEAT is there to help you become the best, most ELEAT version of yourself.
Whether you’re replacing a sugar packed cereal, or looking to replace your protein bar and/or shake - ELEAT can help fuel your day. We are just over 2 years into our journey, currently selling online through our own website and amazon, but soon to be launching into retail stores! We look forward to welcoming you on the journey with us to revolutionise healthy breakfast.
