Our story
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This is our story
Introducing ELEAT, the UK-based challenger healthy breakfast brand, launched by best friends, Hywel Rose and Hugh Hamilton-Green. Fed up with nutrition-lacking, sugar-packed cereals dominating supermarket shelves, we embarked on a journey to shake up the breakfast game!
Picture this: cereals packed with nutrition that taste like your childhood faves with no compromise on convenience. That is ELEAT! Our mission? To innovate and revolutionise your breakfast routine.
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Eat well. move well.
As friends, with a shared passion for health and sport, we wanted to create products that helped people eat well and move well to better their everyday lives. Whilst we recognise that everyone’s health journey is unique; whether you’re an irregular jogger, regular gym-goer, office worker improving your diet, or even a professional sportsperson - ELEAT is there to help you become the best, most ELEAT version of yourself.
We’ve come a long way since our university days, and not only are we continuing to fulfil our mission of supporting individuals making a positive impact on their health and wellbeing. Now, we're garnering recognition and support from professional athletes, nutritionists and well-known personalities, each with their unique reasons for eating ELEAT.
Read more from eleat
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Protein Cereal: How To Start The Day Right
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How High-Protein Breakfast Cereals Can Help You Reach Your Fitness Goals
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High Protein Cereals vs. Traditional Breakfasts: Which is Better?
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The First Steps to Take in Improving Your Diet
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Fuelling For A Marathon with Dr James Morehen
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Imo Boddy’s Tips for Getting Into Running
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High-Protein Diets: What are the benefits?
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Gut Health: Influencing Factors and How This Affects Immunity
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How to feel less sluggish in winter?
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Top Healthy Meal Tips
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No Planet B
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Why we use what we do?
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The story behind ELEAT
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It's All About Balance
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How To Increase Protein in Your Breakfast
![](http://el-eat.myshopify.com/cdn/shop/articles/Untitled_design_13_800x800.png?v=1718642200)
Protein Cereal: How To Start The Day Right
![](http://el-eat.myshopify.com/cdn/shop/articles/DSC00871_1_800x800.jpg?v=1717763109)
How High-Protein Breakfast Cereals Can Help You Reach Your Fitness Goals
![](http://el-eat.myshopify.com/cdn/shop/articles/Us_vs_Eggs_Square_800x800.png?v=1717169550)
High Protein Cereals vs. Traditional Breakfasts: Which is Better?
![](http://el-eat.myshopify.com/cdn/shop/articles/DSC00863_800x800.jpg?v=1717071621)
High Protein Cereal | Which is the best for you?
![](http://el-eat.myshopify.com/cdn/shop/articles/Screenshot_2024-05-08_at_10.20.15_800x800.png?v=1715160056)
The First Steps to Take in Improving Your Diet
![](http://el-eat.myshopify.com/cdn/shop/articles/Screenshot_2024-05-03_at_14.18.52_800x800.png?v=1714742458)
Keeping Healthy as a CrossFit Athlete
![](http://el-eat.myshopify.com/cdn/shop/articles/Screenshot_2024-04-12_at_15.47.57_800x800.png?v=1712933390)
Fuelling For A Marathon with Dr James Morehen
![](http://el-eat.myshopify.com/cdn/shop/articles/DSC00098_800x800.jpg?v=1712851884)
Imo Boddy’s Tips for Getting Into Running
![](http://el-eat.myshopify.com/cdn/shop/articles/IMG_7591_800x800.jpg?v=1710953889)
High-Protein Diets: What are the benefits?
![](http://el-eat.myshopify.com/cdn/shop/articles/colorful-vegetables-on-wooden-background-SBI-300781384_800x800.jpg?v=1709658479)
Gut Health: Influencing Factors and How This Affects Immunity
![](http://el-eat.myshopify.com/cdn/shop/articles/pexels-julia-larson-6455620_1_800x800.jpg?v=1706204594)
How to feel less sluggish in winter?
![](http://el-eat.myshopify.com/cdn/shop/articles/IMG_0687_800x800.png?v=1672328429)
Top Healthy Meal Tips
![](http://el-eat.myshopify.com/cdn/shop/articles/no_planet_b_800x800.png?v=1654868364)
No Planet B
![](http://el-eat.myshopify.com/cdn/shop/articles/eleat40151_3_800x800.png?v=1654868124)
Why we use what we do?
![](http://el-eat.myshopify.com/cdn/shop/articles/our_story_2_800x800.png?v=1657093470)
The story behind ELEAT
![](http://el-eat.myshopify.com/cdn/shop/articles/IMG_6517_2_800x800.png?v=1654770664)